Judging Criteria

The Judging Process

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. 

Judges will meet to discuss the highest scoring entries and then agree the winner for each category. The shortlists will be announced on the 07 September 2016. The winners will be announced at the awards ceremony on 3rd November

 

Judging Criteria (Campaign Awards) 

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between July 2015 - July 2016.

Each entry must include information under the following headings:

•   Total budget & objectives

•   Target audience & strategy

•   Implementation & creativity 

•   Results & evaluation

  • Why you think you should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may upload 3 x supporting materials.

 

Judging Criteria (Mark Hanson Award)

This is an award we introduced in 2011 to commemorate our colleague Mark Hanson of Wolfstar who sadly died that year. It aims to reward the brightest and most promising young social media communicator 30 years old or younger. The nominee should be below this age limit on the  03 November 2016. Please note this category is exempt from the entry fee.

Each should include information under the following headings:

  • Details of nominee
  • Recent work examples
  • Recent achievements
  • Details of any challenges faced 
  • Why you think your nominee should win

 

Judging Criteria (In House Team / Agency Awards)

The judges will be looking for evidence of great teamwork, creativity, effective implementation and tangible and demonstrable results in the team / agency award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words and should focus on work completed between July 2015 - July 2016.

Each entry must include information under the following headings:

•   Details of the team / agency

•   Team / agency objectives

•   Recent campaign example

•   Recent achievements

•   Challenges

•   Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. 

 

Supporting Material

A company or campaign logo (in JPEG format, max 2MB) must be uploaded along with each entry (this may be used on the website, event brochure and presentations should you be shortlisted). 

If appropriate you may upload up to 3 pieces of supporting materials along with your entry. These can be in JPEG, PDF, Microsoft Word or Microsoft Excel format, must be under 2MB and could include items such as:

·      Audited accounts

·      Team CV's

·      Training and development records

·      Copies of media coverage

·      Media evaluation

·      Client references

·      RAJAR / ABC circulation figures

·      Website analytics

·      Testimonials

·      DVDs / CDs

·      Publications

·      Marketing materials

·      Photography

·      Weblinks

·      Market research findings

 

CONFIDENTIALITY

All materials will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practice but permission will be sought from entrants before publishing these. 

 

02 MARCH
Awards launch, entries open
22 JULY
Extended Deadline for Entries
07 SEPT
Shortlist Announced
03 NOV
Awards Ceremony