Judging Criteria

The Judging Process

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. 

Judges will meet to discuss the highest scoring entries and then agree the winner for each category. The shortlists will be announced on the 8 September 2017. The winners will be announced at the awards ceremony on 18 October 2017.  

 

Judging Criteria (Campaign Awards) 

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between July 2016 - July 2017.

Each entry must include information under the following headings:

•   Total budget & objectives

•   Target audience & strategy

•   Implementation & creativity 

•   Results & evaluation

  • Why you think you should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may upload 3 x supporting materials.

 

Judging Criteria (Mark Hanson Award)

This is an award we introduced in 2011 to commemorate our colleague Mark Hanson of Wolfstar who sadly died that year. It aims to reward the brightest and most promising young social media communicator 30 years old or younger. The nominee should be below this age limit on the 18 October 2017. Please note this category is exempt from the entry fee.

Each should include information under the following headings:

  • Details of nominee
  • Recent work examples
  • Recent achievements
  • Details of any challenges faced 
  • Why you think your nominee should win

 

Judging Criteria (Best Social Freelancer) 

A new category introduced for 2017. It aims to reward the hardwork and dedication of independent professionals working in the social sphere. Judges will look for creativity in campaigns, effective implementation and tangible and demonstrable results in the category. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words and should focus on work completed between July 2016 - July 2017.

Each should include information under the following headings:

  • Details of Individual
  • Recent work examples
  • Recent achievements
  • Details of any challenges faced 
  • Why you think you should win

 

Judging Criteria (In House Team / Agency Awards)

The judges will be looking for evidence of great teamwork, creativity, effective implementation and tangible and demonstrable results in the team / agency award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words and should focus on work completed between July 2016 - July 2017.

Each entry must include information under the following headings:

•   Details of the team / agency

•   Team / agency objectives

•   Recent campaign example

•   Recent achievements

•   Challenges

•   Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. 

 

Supporting Material

A company or campaign logo (in JPEG or PDF format, max 2MB) must be uploaded along with each entry (this may be used on the website, event brochure and presentations should you be shortlisted). 

If appropriate you may upload up to 3 pieces of supporting materials along with your entry. These can be in JPEG, PDF or Microsoft Word and must be under 2MB and could include items such as:

·      Audited accounts

·      Team CV's

·      Training and development records

·      Copies of media coverage

·      Media evaluation

·      Client references

·      RAJAR / ABC circulation figures

·      Website analytics

·      Testimonials

·      DVDs / CDs

·      Publications

·      Marketing materials

·      Photography

·      Weblinks

·      Market research findings

 

CONFIDENTIALITY

All materials will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practice but permission will be sought from entrants before publishing these. 

 

3 MAY
Awards Launch
21 JULY
FINAL Entry Deadline
7 SEPT
Judging Session
8 SEPT
Shortlist Announced
18 OCT
Awards Ceremony