Please see the following descriptions for more information on each category.
To inform or entertain, serve or defend, motivate or campaign…
Recognition of a blog that has combined great content and personality to grow and engage an audience through a specific topic or set of topics.
Recognition of the best use of social media to develop, manage and engage online audiences.
Recognition of a campaign or business that has utilised Social Influencers for the good of their brands – either to drive awareness, launch a brand or drive sales.
Recognition of the best use of social media channels to research and evaluate and/or the best use of research and evaulation to inform a social media campaign.
An award to recognise positive or successful use of social media in extraordinary circumstances.
Recognition of an innovative use of social media as part of a wider campaign or an innovative use of technology to further a social media campaign.
Social media on a shoestring – an award for the greatest results for the minimal outlay (maximum overall campaign budget of £10k, including agency fees and media spend).
Recognition of an exceptional campaign on a budget (min £100k), including agency fees and media spend, budget to be spent with one agency, not across creative/PR/Media.
Best use of social media by an entertainment brand or on a campaign within the entertainment vertical.
Best use of social media by a finance brand or on a campaign within the finance vertical.
Best use of social media by a retail brand or on a campaign within the retail vertical.
Best use of social media to communicate issues or information by a charity / not for profit organisation. This may be as standalone activity or an element of a wider media or communications strategy.
An award for the best overall social media campaign.
Recognition of a genuinely strategic social media campaign – where social media has been used to bridge the gap between where a business was and where it wanted to be.
An award to recognise an outstanding piece of social media work that was integral in to the success of a wider campaign.
An award to recognise an outstanding paid social campaign that delivered exceptional results against a defined objective and KPI – be that awareness, reach, engagement, ROI etc.
An award in honour of our colleague Mark Hanson to recognise the brightest and most promising social media communicator under 30 years old (on 14 November 2018). This award is free to enter.
Consistently great understanding and use of social media by an in-house team.
Best social team that area part of a wider agency, i.e a social team in an SEO/Media/PR/Advertising Agency.
Consistently great understanding and use of social media by an agency with 10 or fewer employees.
Consistently great understanding and use of social media by an agency with over 10 staff.