The 2017 awards were judged by an esteemed panel of industry leaders and experts. The judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

Ben Acheson

Head of Digital Performance, Mahon Digital Marketing |

Ben is Head of Digital Performance at Mahon Digital Marketing. Having led social media strategies since 2007, he helps clients to leverage social media in support of content marketing, SEO and a measurable ROI.

Greg Allum

Head of Social, Jellyfish |

Greg has worked for market leading clients including British Gas and Sony over the last 5 years before recently moving agency-side to take up a leadership role as Head of Social for Jellyfish. His data-driven and passionate approach to social has seen his teams recognised by numerous industry awards, he continues to challenge the industry to focus on meaningful social strategies

Olga Andrienko

Head of Global Marketing, SEMrush |

Olga is the Head of Global Marketing at SEMrush. Together with her team she has built one of the strongest international communities in the online marketing industry. In 2016 Olga mainly focused on tapping into new markets, and YoY average revenue growth from top 10 new markets was >90%

Sedge Beswick

Managing Director, SEEN Connects |

SEEN Connects is an innovative, global influencer and social marketing agency, which was founded by Sedge Beswick (previously of Red Bull, Three UK and ASOS) in 2016.

Connects is known for its progressive, creative and value driven approach to influencer marketing. Everything Connects does is focused on delivering authentic and innovative campaigns for diverse and interesting clients, in partnership with an unrivalled community of highly engaged influencers.

Just some of the brands currently among Connects’ ever-growing client list are: Nike, Superdry, GAME, Shop Direct Group and Josh Wood.

Connects is focused on empowering businesses to harness their social media presence in order to create meaningful consumer connections. Through strategic and investigative methods, Connects supports a multitude of diverse brands by creating social content that is authentic and genuine to each brand, in line with sourcing influencers who will represent these brands organically and responsibly.

Stuart Bruce

Principal, Stuart Bruce Associates |

Tom Cheesewright

Founder Of Applied Futurism Practice, Book of the Future |

Tom Cheesewright is the founder of applied futurism practice Book of the Future, helping organisations to see, share and respond to a coherent vision of tomorrow. Tom followed a degree in Mechatronic Engineering with 14 years in the tech industry, working with global brands such as BT, EE and IBM, and subsequently founded a series of technology-driven companies. Most recently he co-founded venture-backed big data analytics start-up CANDDi (, of which he remains a shareholder.

Tom is a frequent presence on TV and radio, appearing as the resident futurist on Channel 4's Sunday Brunch and across the BBC from the Breakfast sofa to World Business Report, and as a regular contributor to 5live and Radio 4.

Vikki Chowney

Director of Content + Publishing Strategies, H+K Strategies |

Vikki joined the agency’s Global Center of Creative Strategy in January 2015 to shape its content & publishing offer and be part of the Executive Leadership Council. She leads the global brand PR for Campari plus global social strategy for Huawei, as well as playing active roles on a variety of other accounts.

Prior to this she held two roles at Creston Unlimited group; Head of Agency for Things Unlimited and Head of Social for TMW Unlimited. Things Unlimited makes real-world experiences, captures them digitally and makes sure they’re shared socially. During her time there, Vikki oversaw the rebrand of Things into a joint venture between two award-winning agencies (TMW Unlimited and Nelson Bostock Group Unlimited), picking up new clients along the way in the form of Haagen Dazs, Sony Pictures, and NOWTV.

At creative digital agency TMW Unlimited, Vikki oversaw community management, influencer outreach, brand partnerships and UGC. Her team of 20 worked across over 35 major brands within Unilever, Activision, McCain Foods, Unilever, Reckitt Benckiser, Virgin Trains, Infiniti, Canon & more.

Vikki is a former journalist, most recently as News Editor for Econsultancy. She's written for Contagious, The Guardian, Marketing, Marketing Week and was a G20Voice blogger for Oxfam at the London and Pittsburgh Summits in 2009. She also worked in-house as Content Editor for the Jaguar Future project - created by Jaguar to tell the stories behind the C-X16 concept car.

She was awarded a place on PR Week’s Power Book 2017, featured in the first EMEA version of The Holmes Report’s Innovator 25 list, BIMA’s Hot 100 for 2015 & The Drum’s Social Buzz Top 50.

Ben Cove

Head of Social Media & Content Marketing, Kindred Group |

A former consumer magazine journalist and editor – specialising in sports and men’s lifestyle – Ben broke away from the dwindling paper chase and diverted attention to digital and social content 6 years ago. 

He‘s since worked across a vast range of brands and editorial platforms, most recently driving the social media and content output at Kindred Group, one of the world’s leading gambling operators which owns brands like Unibet, Stan James and Maria Casino.

A keen amateur footballer, Ben once scored a stunning volley at Wembley… But it was ruled out for offside.

Dominic Deeson

Publisher, Deeson Group |

Dominic has worked in print and digital communications for more than 40 years. Specialising in the membership sector, his clients include trade unions, professional bodies, societies and trade associations.

Deeson Group builds open source platform websites and provides social media services for organisations such as ITV, the Scout Association, National Crime Agency, the Imperial War Museum, Shepherd Neame, Johnson & Johnson, and the Equality & Human Rights Commission.


Paris De Reuck

Head of Social Media and Editorial Team, Mediacom |

Dave Edmundson-Bird

Principal Lecturer, Digital Marketing & Enterprise, MMU Business School |

David is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he runs a number of digital communications programmes, and is Course Leader for Manchester Met’s new full-time MSc Digital Marketing Communications.

David founded Manchester Met’s Agency Life programme 5 years ago to enable students experience live work skills in the workplace very early in their course. He also set up their first part-time MSc in Digital Marketing in 2007, a programme that has now graduated nearly 300 high-profile professionals into the profession.

He has enjoyed several spells in academia as well as senior management roles in the digital sector, and even helped to set up Manchester’s second web design agency back in 1995.

Andy Faiclough

Social Strategy Director EMEA, IPG Mediabrands |

Data-driven and award winning advertising consultant, Andy has held responsibility across a number of high profile brands in his 11 year career. Andy's passion is creating new and innovative methods of listening to consumers to glean insights into their behaviour - turning this data into actionable insights to produce more effective campaigns. I specialise in leading social insight and evaluation services for clients at DAN using platforms to identify audience trends and advise on strategy. Recent work includes NPD for a real time insight, content creation and distribution offering.  Andy has recently joined IPG Mediabrands in London where he is tasked with implementing audience data into the heart of all digital strategies across EMEA.  Client work in the past few years include MasterCard (Rugby World Cup), Diageo (Guinness and Baileys) and Arla brands.

Samantha Gray

Head of Social Media Content, Barclays |

Heading up the Social Media Content Team at Barclays UK. Leading a fantastic team to plan, create, deliver, monitor and measure cut through content via our social media channels and wider.

Previously media agency at MEC | Graduated from the first ever Google Squared course | Graduated from Newcastle University with a 1st Class honours in BSc Marketing.

Deborah Goschalk

Product Marketing Manager - Fundraising, JustGiving |

Deborah has over six years experience leading organic and paid social media strategy at JustGiving. Deborah’s data driven approach has helped develop JustGiving’s social first approach and helped to increase JustGiving’s brand globally.

As a Product Marketing Manager, Deborah works with JustGiving’s 21million strong community by helping both consumers with their fundraising efforts and helping charities get the maximum exposure for their events and campaigns.

Deborah works cross functionally building digital led, engaging and shareable content for JustGiving’s digital channels and beyond.


Jim Haysom

UK Commercial Director, ROKT |

As Commercial Director for ROKT, Jim leverages a wealth of digital marketing experience from many disciplines such as biddable media, display advertising, affiliate, lead generation and social media.   ROKT, the Transaction Marketing company, helps brands acquire new customers at scale and ecommerce businesses enable smarter commerce.  Jim launched the global business into the UK in 2015 and has rapidly grown the team and the marketplace of partners and advertisers.

Jim’s career in digital began in 1999, launching an ad-funded start-up and moved to London to join Webgravity, who were later acquired by Deal Group Media.  He also launched Shopzilla, the shopping comparison website into Europe, who became the 2nd largest comparison site during his tenure in the UK.  Whilst as eBay, he developed strategic and integrated partnerships across a range of verticals, including, retail, travel, finance, automotive and entertainment.  Prior to ROKT, Jim worked at Auto Trader providing brands a range of solutions for paid, owned and earned media, with a number of campaigns shortlisted for industry awards.

Neville Hobson

Communication Leader, Social Media Leader, Digital Change Agent, Speaker |

For nearly 20 years, Neville Hobson has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business.

Neville helps organizations leverage his business and communication experiences, knowledge and subject-matter expertise that embraces social, digital and cognitive technologies. He helps clients understand the rise of artificial intelligence and its impact in workplaces and marketplaces; digital communication and engagement strategy and development; and leveraging social media for stakeholder nurturing and development. He has wide-ranging experience as an interim communication leader and practitioner working on specific assignments both client- and agency-side. He is a founder and co-founder of new-media startups, bringing to market new thinking and ideas to help organizations gain measurable benefits from embracing social media in their communication strategies. He’s a Senior Founding Fellow of the Society for New Communications Research, a think tank founded in 2005.

Neville co-presents the Small Data Forum monthly business podcast that he started with Thomas Stoeckle and Sam Knowles in the summer of 2016, the goal of which is to help listeners make Big Data less intimidating, more actionable and thus more valuable.

He has been an active member of the Social Media Awards Judging Panel each year since 2012.

Claire Holden

Creative Director of Integrated Communications and Head of Retail+Leisure, Hill+Knowlton London |

Claire is Creative Director of Integrated Communications and Head of Retail + Leisure at Hill + Knowlton London.

Claire joined H+K in 2002 and has over 15 years’ experience creating stories, content and multi-channel strategy to connect with audiences globally. Claire is focused on producing ideas that earn attention, are shared across communities, and ultimately build brand love.

Claire’s expertise lies in making brands culturally relevant, through creative collaborations, city connections, influencer marketing and a timely, distinctive point of view on the world. Claire is the agency’s leading expert in youth marketing.

Claire’s experience spans sports, retail, fashion, tech and entertainment, with current clients including adidas and Westfield. Her leadership of the adidas account has seen extensive award wins, including Integrated Campaign of the Year, Idea of the Year, Brand of the Year, Agency of the Year, Branded Content of the Year and most recently a 2016 Cannes Lions.

Claire is a judge for D&AD’s New Blood Awards and PRCA’s Young Lions, and included in Creativepool’s 2017 Top 100 Influencers. Claire is a member of TEDxBrixton.

Carla Marshall

Editor in Chief, Tubular Insights |

Carla Marshall is the Editor in Chief of, the world's leading resource for video marketing tips, tricks and strategies. She is YouTube Certified in Audience Development, and specialises in video optimization and organic video marketing. She has provided video marketing consultancy services to clients across the world, and is part of the marketing team at, the global leader in video intelligence for the cross-platform world. She divides her time between Manchester, UK, and Mountain View, California. 

Katie Moffatt

Head of Digital, The Audience Agency |

Katie is an experienced consultant, trainer and digital specialist. Currently Head of Digital at The Audience Agency, Katie has been working in the digital arena for over 16 years. In early 2000s she was a digital project manager, responsible for the development of first-stage websites and CD-ROMs. Following that she spent many years as an independent consultant, advising companies, arts organisations and charities on their digital and social media strategies. She has written for many magazines and websites on the topic of digital strategy, marketing, social media and analytics.

Linked in:

Paul Morris

Global Digital Marketing Director, PZ Cussons |

Having worked in Digital for 16 years, Paul moved to PZ Cussons 6 months ago as their Digital Strategy Director, after calling The Co-operative Group home for the previous 5 years.

Paul leads global digital marketing: strategy, consumer experience, technology/advertising adoption and digital capability development. This ensures that Digital Marketing and Social Media supports brand objectives, integrates across the marketing mix and engages throughout the customer lifecycle by working in partnership with each of the PZ Cussons Brand teams.

Before the Co-op (from Food > Funeralcare), Paul had experience of working both client and agency side with brands including Wickes, Laterooms, Silverstone, Intercontinental Hotel Group, Cash Generator and Park Resorts.

Matt Park

Managing Director Digital, Shiny Red |

I head up Shiny Red, the digital arm of Red Consultancy. Clients in my time at Red include: Emirates, EDF Energy, Boots, McDonald's, Carling, the LTA, and Slim.Fast.

I'm responsible for overseeing development of social media and digital strategies, then bringing them to life and delivering results for clients. Prior to Red I spent six years leading digital campaigns for Sony Music, Living TV, Disney, the BBC, and other household names from across the entertainment landscape at Taylor Herrin and Way to Blue.

Specialities: digital strategy, content strategy, social media activity; blogger and influencer engagement; global social and digital strategy development; building and directing social media teams; helping brands develop content strategies and tone of voice across multiple social media platforms; activation and management of digital press office.

Matt Read

Digital marketer, FoxSaidWhat |

Matt Read is a marketing strategist, consultant, and coach who helps businesses, brands, and influencers rapidly grow.

Laura Thomas

Head of Online Display, MediaCom |

Jake Tipper

Enterprise Social Media Specialist, CrowdControl HQ |

Egle Valeikaite

Founder, City Panther Media |

Egle is a marketing professional and has expansive experience that ranges across the industry sectors of health and technology. 

9 months ago, Egle sought to shift her career path and left the corporate world behind her. Currently, Egle consults start-ups on social media, branding and best ways to stand out online.  

She believes that building her network and being passionate about social media has been the key to success in this exciting journey.

Check her our out on YouTube: