The awards will be judged by an esteemed panel of industry leaders and experts. The judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

Pantelis Kotopoulos

Head of Social Media, Unibet Group |

With over 11 years of experience in digital marketing, Pantelis has gained his experience working in CRM, SEM, Mobile, Content Marketing and Social Media both in-house and agency side. His interest in Social Media started back in 2006 with his thesis for his Master’s degree, and has since been involved in various social media projects throughout his career. During the past 7 years he works at Unibet Group, one of the largest gaming operators in Europe, where he is currently heading up the group’s award winning social media department.

Scott Barclay

Director of SB Finance |

Scott's career as a Financial Advisor has taken him all over the world from New York to London where he specialised in working with start up operations and entrepreneurs in the technology sector.

In his role as a campaigner for social justice and disability awareness, Scott organised one of the most high profile and unique panel debates in the UK on epilepsy, a condition he himself lives with. Streamed live on Persicope with some of the worlds most eminent Neurologists and law makers involved, this event was viewed worldwide and is now studied by some of the most respected hospitals and universities around the world. In recognition of his work in advocating for those with disabilities, Scott was presented with the Inspirational Champion Award 2016 in London by the charity Young Epilepsy, along with being invited by the Scottish Government to play a key role in their ‘Fly the Flag for Human Rights.  

Scott travels the world delivering speeches on the importance of diversity, human rights and equality. He is also the Chair of the Icon Awards, one of the UK’s largest diversity awards ceremonies.


Named in 2015 as one of Scotland’s most influential LGBT+ business leaders, Scott is delighted to be asked to judge the UK Social Media and Communications Awards.

Matt Park

Managing Director, Shiny Red |

Matt has worked in digital for twelve years and currently leads Shiny Red, the specialist social media and digital division at Red Consultancy, where he oversees strategic development and delivery for a broad range of brands and organisations.

Notable experience includes award-winning digital campaigns for Molson Coors, campaign-driven content production and influencer partnerships for McDonald’s, influencer advocacy programmes and new platform launches for Boots, and many more for clients including EDF Energy, Emirates, and totaljobs.

Vikki Chowney

Director of Content and Publishing Strategies, H K Strategies |

Vikki is Director of Content & Publishing Strategies at H+K London, joining the agency’s Global Center of Creative Strategy in January 2015 to lead on developing world-class content & publishing approaches across all sectors.

Prior to this she held two roles at Creston Unlimited group; Head of Agency for Things Unlimited and Head of Social for TMW Unlimited.

Vikki is a former journalist, most recently as News Editor for Econsultancy. She's written for Contagious, The Guardian, Marketing, Marketing Week and was a G20Voice blogger for Oxfam at the London and Pittsburgh Summits in 2009. She also worked inhouse as Content Editor for the Jaguar Future project - created by Jaguar to tell the stories behind the C-X16 concept car.

Kristian Lorenzon

Head of Social Media, O2, Telefonica UK |

Kristian leads social strategy, delivery and broader customer engagement programmes for O2’s award winning social arm. Coming from a planning and retail background his areas of interest include marketing analytics, new media and innovation. 

Samantha Gray

Head of social Media, Barclays Bank |

Sam leads the Social Media Content team at Barclays to plan, create, deliver and measure engaging social marketing content to the most relevant people.

After graduating, Sam kicked off her career at media agency MEC as Community Manager on the Jaffa Cakes and tic tacs - suffice to say the move to financial services client services has encouraged her to push boundaries on the financial services marketing 'norm' to really stand out in the newsfeed

Cat Leaver

Head of Strategy & Social, We Are AD |

​As Head of Strategy ​& Social ​at UK-wide digital agency We are AD, Cat is a ​ ​digital marketing and strategy specialist who manages the agency’s strategic direction, as well as the implementation and quality of the digital marketing team’s output ​.  ​Over her five years with AD she has worked with leading brands such as EDF Energy, ​the Science Museum, Grass Roots Group and University of Southampton to deliver results-driven ​social media and SEM ​campaigns and digital solutions. ​

Claire Twohill

Head of Digital, Cirkle |

Claire is Head of Digital at Cirkle, joining the agency in July 2015 from Havas Worldwide London where she was Head of Social Media. Claire is the driving force behind Cirkle’s integrated digital offering across its consumer and trade teams and is an accomplished digital heavyweight with a proven global track record in creating award-winning digital and social media campaigns. Claire’s client experience includes Google, You Tube, V05, Evian, the happy egg co., Durex and Dulux.

Greg Allum

Head of Social Media & Communities, Sony |

Highly passionate data driven and insight led marketer with a focus on delivering change and meaningful results through strategy.

I challenge brands and lead teams to deliver compelling visions through content storytelling, using social media effectively and engaging in purposeful conversations with consumers, whilst adapting to the evolving landscape of social media and brand marketing.

After 2 years of leading British Gas’ social strategy, picking up numerous accolades and awards, I now lead the a pan-European team at Sony

Jake Tipper

Head Of Social Media, Mooch Creative |

Jake has worked in social media and digital marketing for over five years, with his experience both in house and agency side he has a broad understanding of how to utilise social media across a wide range of sectors. Jake now runs the social media arm at a successful creative agency based in Worcestershire, where he leads a team and guides clients on strategy and implementation of social media.

Ben Acheson

Head of SEO & Social Media, Digivate |

Ben is a strategic digital marketer with more than a decade of experience within brands and agencies. Specialising in integration across social media, content and search, he delivers measurable revenue growth by using social channels to support search activity in b2c and b2b campaigns.

Rich Kemp

Head of Creative & Social Media, |

Olga Andrienko

Head of Social Media, SEMrush |

Andrew Fairclough

Head of Social Media Insight, Carat |

Andy is an award winning and innovative advertising, media and PR consultant, specialising in social media.  At present, he is Head of Social Media Insight for Carat UK.

He has ten years’ experience in media research – covering social media and PR – and six years in social. His passion is creating new ways of turning consumer insight into strategies, in particular data-fuelled real-time campaigns.  Brands include British Gas, Guinness, Cadbury’s and Arla

Will Long

Head of Social Media, Resident Advisor |

I've been working in digital marketing for around six years and specialising in social for good majority of that. Lately, I've been working in music and entertainment having formerly been at Live Nation, a concert/festival promoter, and most recently at Resident Advisor, an electronic music website. RA services almost three million readers a month through our editorial offering, listings and ticketing platform, as well as hosting events globally.

Simon Sanders

Social Media & Content Strategist, Creative Led |

A creative dynamo and results-driven marketer, Simon blends insight and innovation. fact and fancy, to create the marketing strategies that earn brands the attention they want, and the business they need.  

From soaring strategic heights to the nuance of the nitty-gritty, as a copywriter, producer, director, planner, buyer and strategist, Simon draws upon 25 years of craft, graft and being daft, innovating for brands – good, bad and sometimes ugly – across the ever-shifting marketing sands of advertising, marketing, PR, traditional and social media. 

Simon's clients, past and present, are drawn from many industries and include American Express, Carlsberg, Celtic Manor Resort, First Direct, Guinness, Isle of Man Government, Lloyds Banking Group, LSA International, MBNA,, Tesco, MaxiNutrition, MBNA,, Newsworks, Orange, Progress, Raconteur, RSPCA, Riverbed, Scottish Widows, Smirnoff, Tetley Tea, Vauxhall, VMware - and many, many more.

Byron Fitzpatrick

Social Media Manager, NOW TV |

Carla Marshall

Editor in Chief & Video Marketing Consultant, |

Carla Marshall is the Editor in Chief of (formerly, the world's leading resource for video marketing tips, tricks and strategies. She is YouTube Certified in Audience Development, and specialises in video optimization and organic video marketing. She has provided video marketing consultancy services to clients across the world, and is part of the marketing team at, the global leader in video intelligence for the cross-platform world. She divides her time between Manchester, UK, and Mountain View, California. 

Abby Guthkelch

Global Head of Social Media Engagement, HSBC |

Bas van den Beld

Digital Marketing Consultant, Speaker & Trainer |

Bas van den Beld is the owner and founder of State of Digital. State of Digital is one of Europe’s biggest online learning platforms where you can learn about Digital Marketing and SEO. He is a highly sought-after professional speaker and trainer and consultant. Bas is helps businesses develop a solid marketing strategy based on the needs and behaviour of the customers.

Bas van den Beld has won several awards for consulting, speaking and training. In 2015 he was voted European Search Personality, honouring his achievements for the search marketing industry.

Bas has worked with, trained or consulted with some of the biggest brands you know. Brands include KLM, MTV / Comedy Central (Viacom), Lenovo, Linkdex, DMA and more. He is also a trainer at several Business Schools, like Beeckestijn Business School, as part of MBA programs.

As a professional speaker, Bas has spoken at many different conferences worldwide. He's spoken at large industry events like SES and SMX. He has also spoken in different countries, varying from US and UK to Turkey, Iceland, Ukraine, Estonia, Iran, Spain, Germany, Netherlands and more. He always brings his presentations with a lot of energy. His storytelling type presentation is both inspiring and useful. He makes sure the marketers go home inspired and with a notebook full of actionable takeaways.

Because Bas is a trained teacher, he understands the different knowledge levels. Bas can make high-level marketing strategies understandable for any level marketer.

Businesses that have worked with Bas have all gotten more success using Digital Marketing. After working with Bas, businesses and students get a clear understanding of the direction their marketing strategy should be going in. Bas makes sure they get a better understanding of the latest developments and how to implement or evolve a marketing strategy.

Ria Campbell

Head of Content Activism, Southpaw |

Daisy Whitehouse

Managing Director, Down at the Social |

Daisy Whitehouse is managing director of Down At The Social; a PR, social media, marketing and events consultancy based in the heart of MediaCityUK. The business specialises in retail, leisure and destination PR, driving award winning campaigns for some of the UK’s best loved brands from Manchester Pride to LEGOLAND Discovery Centre.  Daisy is a cyclist and walker and is currently raising money for Action Against Hunger

Clair Holden

HK Strategies |

Paul Morris

The Co-op |

Paris De Reuck

Head of Social media & Editorial team at MediaCom's MBA (Media Beyond Advertis |

Paris is Head of Social Engagement & Editorial Team at MediaCom London.

She has over 7 years experience running social media teams and global accounts agency side.

Paris has been active in the blogosphere for a number of years. Her first blog was called 'Music Business Journal' and ran from 2003 - 2009. She now authors a blog called 'A Working Mum's Blog'. It's a lifestyle blog that was recently shortlisted for Best Working Parent Blogger by Mum and Working Award. It is also currently ranked among top 500 UK parent blogs (by tots 100 JUL16) and top 200 UK food blogs (by foodies 100 JUL16).

Andy Barke

Industry Head, Google UK |

Stuart Bruce

Principal, Stuart Bruce Associates |

Tom Cheesewright


Tom Cheesewright is the founder of applied futurism practice, Book of the Future and creator of the Futurist's Toolkit, a suite of tools for agile organisations.

Through consulting, speaking and media work Tom helps people to see, share and respond to a coherent vision of tomorrow. Clients range from charities and public sector organisations to FTSE100 enterprises and global technology corporations, They include LG, Nikon, Sony Pictures, the NHS, Manchester University, the Institute of Chartered Accountants, and the Institute of Leadership and Management.

Tom followed a degree in Mechatronic Engineering with 14 years in the tech industry, working with global brands such as BT, EE and IBM, and subsequently founded a series of technology-driven companies. Most recently Tom co-founded venture-backed big data analytics start-up CANDDi , of which he remains a shareholder. He acts as an advisor to a number of technology-driven start-ups.

Danny Denhard

Head of Digital, JustGiving |

Dave Edmundson Bird

Principal Lecturer, Digital Marketing & Enterprise, MMU Business School |

David is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he runs a number of digital communications programmes, and he also the Associate Director for Digital Innovation.


He is Course Leader for both MMC Learning’s part-time MSc in Digital Marketing and MMU’s new full-time MSc Digital Marketing Communications, as well as the new MBA in Digital Management.


David founded MMU’s Agency Life programme 5 years ago to enable students experience live work skills in the workplace very early in their course. He has enjoyed several spells in academia as well as senior management roles in the digital sector, and even helped to set up Manchester’s second web design agency back in 1995.

Sharon Flaherty

Founder of BrandContent |



Jim Haysom

Commercial Director, ROKT |

Since 1999, Jim Haysom has transformed digital businesses and grown start-up divisions for major companies.  Lots of digital and commerical experience, insights and knowledge.  Jim is Commercial Director at ROKT, leading the team in the United Kingdom and across Europe.  ROKT partners with organisations around the world to find new customers, grow revenue and create more meaningful relationships with existing audiences.  Prior to ROKT, Jim worked at Auto Trader and eBay.

Neville Hobson

Senior Business Consultant @ IBM |

Kristal Ireland

Head of Ecommerce & Retail, Virgin Trains |

Katie Moffatt

Head of Digital, The Audience Agency. |

Katie is an experienced consultant & trainer with specialisms in digital communications & analytics. Currently Head of Digital at The Audience Agency she is also a frequent requested speaker and occasional contributor to The Next Web.

Matt Read

Founder & CEO, Woodlund |

Matt is the Founder & CEO of Woodlund, a new breed of creative agency. Matt has previous experience working with some of the world’s leading retail brands and his main interests lie in social media and content marketing, focusing on helping brands tell their story and build profitable communities.

Laura Thomas

Head of Online Display, MediaCom North |

Laura comes from a PR and digital advertising background and is now Head of Online Display at MediaCom North, managing the digital investment team of paid social, online display and online AV planner/buyers. In previous roles, she has specialised in social media strategy, analytics, social advertising and has worked with a variety of B2B and consumer brands on national, pan-european and global campaigns. She has also provided consultancy, training and mentoring to some of the country’s top creative agencies and businesses.

Simon Wakeman

Managing Director, Deeson |

Simon has more than 17 years’ client and agency-side experience working with digital technology to deliver lasting transformational change in areas including marketing, e-commerce, business systems, publishing, customer service and internal communications.

Professionally qualified in marketing, public relations and change management, he has been awarded Chartered Marketer status by the Chartered Institute of Marketing and Accredited Practitioner status by the Chartered Institute of Public Relations. He's also an APMG accredited Change Management Practitioner.

In 2013 he was recognised in the top 100 UK Digital Leaders National Awards. He is also a fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce.