BEST USE OF TWITTER

Be-Hookd - Take Me Out, Twitter Strategy for ITV (Freemantle)

NHS Blood and Transplant - ISSA Thread

Master of Malt - Whisky Santa

One Minute Briefs - various case studies

Spark Foundry Royal London - ArmchairPundit

Tangerine Communications Iceland Foods - Iceland Wins The World Cup

The Official 2018 Virgin Money London Marathon App powered by Tata Consultancy Services

Wavemaker & Ogilvy (WPP Team Horizon) for British Airways

 

BEST USE OF FACEBOOK / INSTAGRAM

AgencyUK for Discover Delicious

Hatch Communications and Boost Drinks - Christmas Karaoke

ITV Creative - Liar

Starcom powered by Performics & FCA - Reducing barriers to lead generation

Tata Consultancy Services - DigitalEmpowers

The Hook for Lionsgate's Jigsaw

Vamp and National Geographic

 

BEST USE OF YOUTUBE

Spark Foundry Schwartz - Bad Canteen Street Food Party

Starcom powered by Performics & Samsung - How to get started with Gear Sport

 

BEST USE OF SNAPCHAT

Kindred Agency and NCS – Feel Unstoppable

Movement & Fanta Western Europe - Taking Over Halloween

Starcom powered by Performics - Samsung UK and Charli XCX sharing the Snapchat stage

The Honey Partnership - JBL 'Feel The Music' Snapchat geofilters

 

BEST BLOG

Co-op Blog

Master of Malt Blog

Tata Consultancy Services Digital Directions at European Business Summit 2018

 

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Auto Trader AmazeRealise and Mynt - AutoTraderGoals

Co-op's Cheers #TheCoopWay

Master of Malt - Whisky Santa

Big Sound Marketing for DAF Trucks UK – The DAF Driver Challenge 2018

The Official 2018 Virgin Money London Marathon App powered by Tata Consultancy Services

The Open University's Brainteaser Month

the tree and RESCUE Remedy - Restfulness Campaign

Weber Shandwick & Virgin Holidays and Virgin Holidays - Screw it let's Do it

 

BEST SOCIAL INFLUENCER CAMPAIGN

Bossing Life with Big Narstie and the Samsung Galaxy S9

Diva Creative and Rail Delivery Group - PlusBikeDayOut

Mischief for LEGO Friends Heart Squad

MSL & Renault - #BehindCarDoors

Starcom powered by Performics & Asics - ASICSTIGER ‘What The GEL’

SupermaltChristmas by OST

The Goat Agency for Lidl DreamBigWithLidl

the tree and RESCUE Remedy - Restfulness Campaign

 

BEST USE OF SOCIAL MEDIA IN A CRISIS

London North Eastern Railway (LNER) - Beating the #BeastFromTheEast

UKTV during Virgin Media blackout

 

INNOVATION

Tata Consultancy Services - DigitalEmpowers

Say Communications for the Infant & Toddler Forum

 

LOW BUDGET CAMPAIGN

Born Social x Beer & Pub Association

Cubaka & The British Heart Foundation - Earning engagement in a heartbeat

Cubaka & Whole Earth - Bringing our neigh game to Man v Horse

Cunning Plan & JCB Workwear - JCB Heroes

Hydrogen & Hachette Partworks - Launching 2000 AD The Ultimate Collection

Space & Time Media and Avant Homes - Driving Traffic and Awareness of Avant Homes with Gabby Logan

The Open University's Brainteaser Month

The Open University's Nursing 360 Campaign

 

BEST USE OF SOCIAL MEDIA – ENTERTAINMENT

Be-Hookd - The Script 'Freedom Child' Album Launch Campaign (Sony Music)

ITV Creative - Love Island S4

Jungle Creations Yoti Little Casanova

The Hook for Lionsgate's Jigsaw

Zero Degrees West & Sony Pictures Home Entertainment - Baby Driver Social Media Campaign

Zero Degrees West & Sony Pictures Home Entertainment - Blade Runner 2049 Social Media Campaign

 

BEST USE OF SOCIAL MEDIA – RETAIL

Master of Malt - Whisky Santa

Mischief for First Choice Braggage Rights

SEEN Connects & Very - The Very Network

1000 heads - World Cup Comedy Commentators

 

CHARITY / NOT FOR PROFIT CAMPAIGN

Fully Focused Productions Arsenal in the Community Ambitious Academy & Elthorne Pride - 'Drawn Out' breaking the cycle of youth violence campaign

Hampshire Fire and Rescue Service - On-Call Firefighter recruitment

Historic Royal Palaces - BoleynIsBack

Say Communications for the Infant & Toddler Forum

The Crocodile & LPI - Stand Out in DevOps

The Little Chicken Named Pong Pong - Project Literacy (Pearson) with Weber Shandwick

The Open University's Brainteaser Month

The Open University's Nursing 360 Campaign

 

BEST SOCIAL MEDIA CAMPAIGN

Auto Trader AmazeRealise and Mynt - AutoTraderGoals

1000 heads - LiveLikeACaptain

Master of Malt - Whisky Santa

Spark Foundry Halo Top - Halo Britain!

The Hook for Lionsgate's Jigsaw

The Open University's Brainteaser Month

The Power of Support npower and Team England at the Commonwealth Games

the tree and RESCUE Remedy - Restfulness Campaign

 

BEST STRATEGIC USE OF SOCIAL MEDIA

Born Social x Chilly's Bottles

Master of Malt - Whisky Santa

Rethinking Hairdresser to Hairdresser Communications

Starcom powered by Performics & Samsung - 'Do What You Can't' Brand Campaign and S9 Launch

Tangerine Communications Iceland Foods Iceland Wins The World Cup

Tangerine for Pizza Hut Restaurants - Thriving in a declining market with Taste Freedom

The Crocodile & LPI - Stand Out in DevOps

The Honey Partnership - JBL 'Feel The Music' Snapchat geofilters

 

BEST INTEGRATED CAMPAIGN

AgencyUK - Discover Delicious Launch

Co-op's #TheCoopWay storytelling campaign

Ketchum London & Quorn - Plate Up (Dishing Up the Facts on Sustainable Nutrition)

1000 heads - LiveLikeACaptain

Mischief for First Choice Braggage Rights

Weber Shandwick - Virgin Atlantic and Virgin Holidays

Share the Joy - Shared Parental Leave Integrated Campaign

Wavemaker & Ogilvy (Team Horizon) for British Airways

 

BEST USE OF PAID SOCIAL

Auto Trader AmazeRealise and Mynt - AutoTraderGoals

Born Social x Backyard Cinema

Born Social x Chilly's Bottles

Pole Star Digital & Patient Claim Line - Validating Social Medias - Seat at the Table

Smashing Expectations for Lead Generation

Space & Time Media and Kiddylicious - Building Awareness and Driving Traffic for their Little Bistro Range

Spark Foundry Halo Top - Halo Britain!

Starcom powered by Performics & Lidl - Lupilu Launch A Star is Born

Tales of Us - Department for International Trade UK (DIT) - BBC StoryWorks

 

MARK HANSON AWARD

Andrew Atkinson, UKTV Social and Online Assistant

Chris Edwards, Pritchard Communications Director Open Bionics

Heidi Maunder, Kindred Agency

Jake Mountain, Master of Malt

Jess Matthewman, Hilti

Jordan McDowell, Co-op

Kris McGee, London North Eastern Railway (LNER)

 

BEST IN-HOUSE TEAM

BHF Social Media Team

Co-op's Digital Engagement Team

ITV Creative Social

London North Eastern Railway (LNER) Social Media Team

Master of Malt - Whisky Santa

The Hook Labs

UKTV Social and Online Team

 

BEST IN-AGENCY TEAM

AgencyUK 2018 - Discover Delicious Team

Jungle Creations

Tangerine Communications - Tangerine Creative Team

The Crocodile – Social Media Team

 

BEST SMALL AGENCY

Hydrogen

Socially Powerful 

 

BEST LARGE AGENCY

Battenhall

Born Social

Tangerine Communications

The Goat Agency

The Honey Partnership

the tree

Vamp