2019 Shortlist

2019 WinnersUS Social Media Awards

BEST USE OF TWITTER

De Montfort University - #JoinTogether campaign
OST & Supermalt - Twitter Campaign 
The Guide Liverpool, The Jockey Club & The Randox Health - Grand National Ladies Day Style Award 2019
 

BEST USE OF FACEBOOK / INSTAGRAM

Cubaka & Virgin Trains - Unfluencers
Influence Digital & RS Components - The MAX Truck Innovation
ITV Creative - Cheat 
Pole Star Digital & Patient Claim Line - Scaling Social Media for Massive Real-World Value >7000X ROI
Red Consultancy & McDonald's UK - Driving Downloads for My McDonalds App  
SYZYGY & Virgin Experience Days - #GiftDreams
That Lot & Channel 4 - E4 Always on Social
The Guide Liverpool & Culture Liverpool - Liverpools Dream
Time to Talk Mental Health UK
 

BEST USE OF YOUTUBE

HSBC UK with Weber Shandwick - Cyber-Crime: a Campaign that Didn’t Add Up
Mischief & Southampton FC – Saynts: the Greatest Kit Launch that Never Happened
Starcom powered by Performics with Samsung Global - Super Big Results for Super Big TV
 

BEST USE OF SNAPCHAT

Merkle | Periscopix & Reed - Love Mondays with Reed.co.uk: Using Snapchats AR lens to wipe away that Monday Feeling
The University of Hull & Natives - Plastic Pledge
University of York - Innovative Communication with Snapchat @ChemistryatYork
 

BEST BLOG

Marie Curie Internal Creative and Social Media Teams - Marie Curie Blog
Master of Malt - Master of Malt Blog
 

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Cubaka & Virgin Trains - The Toilet Role (how a Gaffbot got people talking)
giffgaff - The Voice UK and ITV 
Ginger Juice & South African Tourism - Discover Your South Africa Campaign
HSBC UK with Weber Shandwick - Cyber-Crime: a Campaign that Didn’t Add Up
Master of Malt - #WhiskySanta
Merkle | Periscopix & The Body Shop - The MotherBot Campaign
The Open University - 50 Words for 50 Years
The Open University - Brainteaser Month
 

BEST SOCIAL INFLUENCER CAMPAIGN

1000heads & Google UK - #TeamPixel; Influencer Launch of Google Pixel 3
Born Social & Valspar - Valspar 'Love Your Colour Guarantee'
Jamaica Tourist Board & Brighter PR - Boohoo Takes Jamaica
Merkle | Periscopix & Murad - Prospecting Traffic Campaign
MG Empower & Purecane - #thesweetrevolution campaign
Ministry of Justice & Gina Martin - #UpskirtingLaw Campaign
Mischief & Unilever - Impulse: From Trend To Shelf
MWWPR & Wahl UK - A Mans Best Friend: My Wahl Cut
Rec-Social - Ian Knowlson Influencer Campaign
Red Consultancy & McDonald's UK - When Harry Met (and rejected) the Big Mac with Bacon  
 

BEST USE OF RESEARCH AND EVALUATION

Join the Dots | InSites Consulting  - Standard Life Consumer-Led Social Strategy
Natives & Edge Hill University - Using Social to Research Social
 

INNOVATION

Autocab - Taxi Chatbot for Facebook Messenger
Cubaka & Virgin Trains - The Toilet Role (how a Gaffbot got people talking)
Hampshire Fire and Rescue Service - Amber's Warning
 

LOW BUDGET CAMPAIGN

British Heart Foundation - #BoughtAtBHF
Cubaka & BHF - Scroll Before You Roll
Engage & Bubbleology  - New York Launch
Extreme & Nisa Retail - #LoveLocally 
Hydrogen & Highland Park - Launching David Coulthard Saltire 1
Merkle | Periscopix & Lenstore  - Putting Performance into Focus
Merkle | Periscopix & The Body Shop - The MotherBot Campaign
The Open University - 50 Words for 50 Years
The Open University – Brainteaser Month
 

BEST USE OF SOCIAL MEDIA – ENTERTAINMENT 

Jungle Creations for OMD UK & Hasbro - If Monopoly was Real Life
Mischief & Southampton FC - Saynts: the Greatest Kit Launch That Never Happened
On The Tools & Scruffs Workwear - Attenborough on Site Campaign
Spark Foundry powered by Performics with NBA - NBA Primetime Games
That Lot & FOX Networks Group - FOX Brand Always-On Campaign
 

BEST USE OF SOCIAL MEDIA – RETAIL

Hatch & Boost Drinks - Red Hot Dates: A Dating Experience Like No Other
Master of Malt – #WhiskySanta
 

CHARITY / NOT FOR PROFIT CAMPAIGN 

Born Social & GLAD - GLAD Study
ITV Creative - Blood Squad
Macmillan Cancer Support - Let's Talk About Death
Penny Appeal Winter Emergency Campaign - #WhatWouldJesusDo  
Save the Children UK - Christmas Jumper Day 2018
The Open University - Brainteaser Month
The Open University - 50 Words for 50 Years
Veg Power & ITV - Eat Them To Defeat Them Campaign
 

BEST SOCIAL MEDIA CAMPAIGN

1000heads & Wella Professionals - Rethinking Hairdresser to Hairdresser Communications  
Ginger Juice & South African Tourism - Discover Your South Africa Campaign
Hatch & Boost Drinks - Red Hot Dates: A Dating Experience Like No Other
Hatch & RLWC2021 - A Digital Host City Announcement
Master of Malt - #WhiskySanta
OST Marketing - Megalac MegaFertility Campaign
Pole Star Digital & Patient Claim Line - Scaling Social Media for Massive Real-World Value >7000X ROI
That Lot & FOX Networks Group - The Passage Launch Campaign
 

BEST STRATEGIC USE OF SOCIAL MEDIA 

Cubaka & Virgin Trains - Unfluencers
Extreme & Glorious! Foods - A Soup-erb Brand Repositioning 
Hampshire Fire and Rescue Service - Need More?
Hydrogen & SSE - Turning SSE into the Most Positive Energy Brand in the UK
Mighty Social & Hillarys - Dont Just Like It...Love It Campaign
Pole Star Digital & Patient Claim Line - Scaling Social Media for Massive Real-World Value >7000X ROI
Shoppertainment Management & Stratford Shopping Centre - 12 Wins of Christmas 
SQ Digital & ROCCIA - Redefining ROCCIA Through Social Media
 

BEST INTEGRATED CAMPAIGN

Brand Scotland (VisitScotland Scottish Enterprise and Scottish Government collaborative initiative) - #ScotlandIsNow
Ginger Juice & South African Tourism - Discover Your South Africa Campaign
Hampshire Fire and Rescue Service - Firing Off Questions: Women in the fire service 
Hampshire Fire and Rescue Service - Need More? Campaign
Silverdoor & Jägermeister UK - The JägerHaus
Morton Fraser & Whitespace - Welcome to Clarity
Red Consultancy & McDonald's UK - Is Big Mac with Bacon still a Big Mac?
 

BEST USE OF PAID SOCIAL

giffgaff & Socialyse Havas UK - #choosegiffgaff Campaign 
MAG-O (Manchester Airports Group) - Something Witty About Parking
Mighty Social & Hillarys - Maximising Lead Generation 
Pole Star Digital & Patient Claim Line - Scaling Social Media for Massive Real-World Value >7000X ROI
Precis Digital & MUBI - Now Showing: Creative Automation for Art House Cinema
Propaganda Agency LTD & Glam Candy
Starcom powered by Performics with Samsung Global - Samsung A-Series Launch
SYZYGY & Virgin Experience Days - #GiftDreams
That Lot - Big Bus Tours Global Paid Strategy
The Media Image & Avon - Restructuring Into A Model Of Best Practice
 

MARK HANSON AWARD

Ciaran Steward - Head of Digital, Silverdoor
Ella Thorpe - Paid Social Manager, MAG-O
Georgia O'Keefe - OST Marketing 
Kaia Bint Savage - Digital Content Manager & Social Media Coordinator, The Maiden Factor
Katherine George - Managing Director, Oh So Social
Lindsay Halls - OST Marketing
MJ Widomska - Creative Director, YRS TRULY
Seonaid Heeps - Social Media Lead, Brand Scotland
 

BEST IN-HOUSE TEAM

Sponsored by
Chartered Management Institute - CMI Social Media Team
County Durham and Darlington Fire and Rescue Service - CDDFRS Communications Team
Master of Malt - Master of Malt Social Team
The Open University - The Open University's Social Media Engagement Team
 

BEST IN-AGENCY TEAM

Jungle Creations
tictoc digital
 

BEST SMALL AGENCY

Sponsored by
Flourish Management
Noise Media Group
Silverdoor 
 

BEST LARGE AGENCY

AMBITIOUS PR
Battenhall
Mighty Social
OST Marketing
the tree