2019 Shortlist
BEST USE OF TWITTER
De Montfort University - #JoinTogether campaign
OST & Supermalt - Twitter Campaign
The Guide Liverpool, The Jockey Club & The Randox Health - Grand National Ladies Day Style Award 2019
BEST USE OF FACEBOOK / INSTAGRAM
Cubaka & Virgin Trains - Unfluencers
Influence Digital & RS Components - The MAX Truck Innovation
ITV Creative - Cheat
Pole Star Digital & Patient Claim Line - Scaling Social Media for Massive Real-World Value >7000X ROI
Red Consultancy & McDonald's UK - Driving Downloads for My McDonalds App
SYZYGY & Virgin Experience Days - #GiftDreams
That Lot & Channel 4 - E4 Always on Social
The Guide Liverpool & Culture Liverpool - Liverpools Dream
Time to Talk Mental Health UK
BEST USE OF YOUTUBE
HSBC UK with Weber Shandwick - Cyber-Crime: a Campaign that Didn’t Add Up
Mischief & Southampton FC – Saynts: the Greatest Kit Launch that Never Happened
Starcom powered by Performics with Samsung Global - Super Big Results for Super Big TV
BEST USE OF SNAPCHAT
Merkle | Periscopix & Reed - Love Mondays with Reed.co.uk: Using Snapchats AR lens to wipe away that Monday Feeling
The University of Hull & Natives - Plastic Pledge
University of York - Innovative Communication with Snapchat @ChemistryatYork
BEST BLOG
Marie Curie Internal Creative and Social Media Teams - Marie Curie Blog
Master of Malt - Master of Malt Blog
BEST AUDIENCE ENGAGEMENT CAMPAIGN
Cubaka & Virgin Trains - The Toilet Role (how a Gaffbot got people talking)
giffgaff - The Voice UK and ITV
Ginger Juice & South African Tourism - Discover Your South Africa Campaign
HSBC UK with Weber Shandwick - Cyber-Crime: a Campaign that Didn’t Add Up
Master of Malt - #WhiskySanta
Merkle | Periscopix & The Body Shop - The MotherBot Campaign
The Open University - 50 Words for 50 Years
The Open University - Brainteaser Month
BEST SOCIAL INFLUENCER CAMPAIGN
1000heads & Google UK - #TeamPixel; Influencer Launch of Google Pixel 3
Born Social & Valspar - Valspar 'Love Your Colour Guarantee'
Jamaica Tourist Board & Brighter PR - Boohoo Takes Jamaica
Merkle | Periscopix & Murad - Prospecting Traffic Campaign
MG Empower & Purecane - #thesweetrevolution campaign
Ministry of Justice & Gina Martin - #UpskirtingLaw Campaign
Mischief & Unilever - Impulse: From Trend To Shelf
MWWPR & Wahl UK - A Mans Best Friend: My Wahl Cut
Rec-Social - Ian Knowlson Influencer Campaign
Red Consultancy & McDonald's UK - When Harry Met (and rejected) the Big Mac with Bacon
BEST USE OF RESEARCH AND EVALUATION
Join the Dots | InSites Consulting - Standard Life Consumer-Led Social Strategy
Natives & Edge Hill University - Using Social to Research Social
INNOVATION
Autocab - Taxi Chatbot for Facebook Messenger
Cubaka & Virgin Trains - The Toilet Role (how a Gaffbot got people talking)
Hampshire Fire and Rescue Service - Amber's Warning
LOW BUDGET CAMPAIGN
British Heart Foundation - #BoughtAtBHF
Cubaka & BHF - Scroll Before You Roll
Engage & Bubbleology - New York Launch
Extreme & Nisa Retail - #LoveLocally
Hydrogen & Highland Park - Launching David Coulthard Saltire 1
Merkle | Periscopix & Lenstore - Putting Performance into Focus
Merkle | Periscopix & The Body Shop - The MotherBot Campaign
The Open University - 50 Words for 50 Years
The Open University – Brainteaser Month
BEST USE OF SOCIAL MEDIA – ENTERTAINMENT
Jungle Creations for OMD UK & Hasbro - If Monopoly was Real Life
Mischief & Southampton FC - Saynts: the Greatest Kit Launch That Never Happened
On The Tools & Scruffs Workwear - Attenborough on Site Campaign
Spark Foundry powered by Performics with NBA - NBA Primetime Games
That Lot & FOX Networks Group - FOX Brand Always-On Campaign
BEST USE OF SOCIAL MEDIA – RETAIL
Hatch & Boost Drinks - Red Hot Dates: A Dating Experience Like No Other
Master of Malt – #WhiskySanta
CHARITY / NOT FOR PROFIT CAMPAIGN
Born Social & GLAD - GLAD Study
ITV Creative - Blood Squad
Macmillan Cancer Support - Let's Talk About Death
Penny Appeal Winter Emergency Campaign - #WhatWouldJesusDo
Save the Children UK - Christmas Jumper Day 2018
The Open University - Brainteaser Month
The Open University - 50 Words for 50 Years
Veg Power & ITV - Eat Them To Defeat Them Campaign
BEST SOCIAL MEDIA CAMPAIGN
1000heads & Wella Professionals - Rethinking Hairdresser to Hairdresser Communications
Ginger Juice & South African Tourism - Discover Your South Africa Campaign
Hatch & Boost Drinks - Red Hot Dates: A Dating Experience Like No Other
Hatch & RLWC2021 - A Digital Host City Announcement
Master of Malt - #WhiskySanta
OST Marketing - Megalac MegaFertility Campaign
Pole Star Digital & Patient Claim Line - Scaling Social Media for Massive Real-World Value >7000X ROI
That Lot & FOX Networks Group - The Passage Launch Campaign
BEST STRATEGIC USE OF SOCIAL MEDIA
Cubaka & Virgin Trains - Unfluencers
Extreme & Glorious! Foods - A Soup-erb Brand Repositioning
Hampshire Fire and Rescue Service - Need More?
Hydrogen & SSE - Turning SSE into the Most Positive Energy Brand in the UK
Mighty Social & Hillarys - Dont Just Like It...Love It Campaign
Pole Star Digital & Patient Claim Line - Scaling Social Media for Massive Real-World Value >7000X ROI
Shoppertainment Management & Stratford Shopping Centre - 12 Wins of Christmas
SQ Digital & ROCCIA - Redefining ROCCIA Through Social Media
BEST INTEGRATED CAMPAIGN
Brand Scotland (VisitScotland Scottish Enterprise and Scottish Government collaborative initiative) - #ScotlandIsNow
Ginger Juice & South African Tourism - Discover Your South Africa Campaign
Hampshire Fire and Rescue Service - Firing Off Questions: Women in the fire service
Hampshire Fire and Rescue Service - Need More? Campaign
Silverdoor & Jägermeister UK - The JägerHaus
Morton Fraser & Whitespace - Welcome to Clarity
Red Consultancy & McDonald's UK - Is Big Mac with Bacon still a Big Mac?
BEST USE OF PAID SOCIAL
giffgaff & Socialyse Havas UK - #choosegiffgaff Campaign
MAG-O (Manchester Airports Group) - Something Witty About Parking
Mighty Social & Hillarys - Maximising Lead Generation
Pole Star Digital & Patient Claim Line - Scaling Social Media for Massive Real-World Value >7000X ROI
Precis Digital & MUBI - Now Showing: Creative Automation for Art House Cinema
Propaganda Agency LTD & Glam Candy
Starcom powered by Performics with Samsung Global - Samsung A-Series Launch
SYZYGY & Virgin Experience Days - #GiftDreams
That Lot - Big Bus Tours Global Paid Strategy
The Media Image & Avon - Restructuring Into A Model Of Best Practice
MARK HANSON AWARD
Ciaran Steward - Head of Digital, Silverdoor
Ella Thorpe - Paid Social Manager, MAG-O
Georgia O'Keefe - OST Marketing
Kaia Bint Savage - Digital Content Manager & Social Media Coordinator, The Maiden Factor
Katherine George - Managing Director, Oh So Social
Lindsay Halls - OST Marketing
MJ Widomska - Creative Director, YRS TRULY
Seonaid Heeps - Social Media Lead, Brand Scotland
BEST IN-HOUSE TEAM
Sponsored by
Chartered Management Institute - CMI Social Media Team
County Durham and Darlington Fire and Rescue Service - CDDFRS Communications Team
Master of Malt - Master of Malt Social Team
The Open University - The Open University's Social Media Engagement Team
BEST IN-AGENCY TEAM
Jungle Creations
tictoc digital
BEST SMALL AGENCY
Sponsored by
Flourish Management
Noise Media Group
Silverdoor
BEST LARGE AGENCY
AMBITIOUS PR
Battenhall
Mighty Social
OST Marketing
the tree