BEST USE OF TWITTER

OST & Supermalt - Twitter Campaign

 

BEST USE OF FACEBOOK / INSTAGRAM

Cubaka & Virgin Trains - Unfluencers

 

BEST USE OF YOUTUBE

Winner: Mischief & Southampton FC - Saynts the Greatest Kit Launch that Never Happened

Highly Commended: HSBC UK with Weber Shandwick - Cyber-Crime a campaign that didnt add up

 

BEST USE OF SNAPCHAT

Merkle | Periscopix & Reed - Love Mondays with Reed.co.uk - Using Snapchats AR lens to wipe away that Monday Feeling

 

BEST BLOG

Marie Curie - Marie Curie internal Creative and Social Media teams - Marie Curie Blog

 

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Winner: Cubaka & Virgin Trains - The Toilet Role (how a Gaffbot got people talking)

Highly Commended: The Open University - BrainteaserMonth

 

BEST SOCIAL INFLUENCER CAMPAIGN

Red Consultancy & McDonald's UK - When Harry met(and rejected) the Big Mac with Bacon 

 

BEST USE OF RESEARCH AND EVALUATION

Join the Dots | InSites Consulting  - Standard Life Consumer-Led Social Strategy

 

INNOVATION

Autocab - Taxi Chatbot for Facebook Messenger

 

BEST INTEGRATED CAMPAIGN

Brand Scotland (VisitScotland Scottish Enterprise and Scottish Government collaborative initiative) - #ScotlandIsNow

 

LOW BUDGET CAMPAIGN

Merkle Periscopix & The Body Shop - The MotherBot Campaign

 

BEST USE OF SOCIAL MEDIA – ENTERTAINMENT

Mischief & Southampton FC - Saynts the Greatest Kit Launch That Never Happened

 

BEST USE OF SOCIAL MEDIA – RETAIL

Master of Malt – WhiskySanta

 

BEST USE OF PAID SOCIAL

Virgin Experience Days & SYZYGY - #GiftDreams

 

CHARITY / NOT FOR PROFIT CAMPAIGN

Veg Power & ITV - Eat Them To Defeat Them Campaign

 

BEST SOCIAL MEDIA CAMPAIGN

Master of Malt - WhiskySanta

 

BEST STRATEGIC USE OF SOCIAL MEDIA

Extreme & Glorious! Foods - A Soup-erb Brand Repositioning

 

BEST IN-HOUSE TEAM

Sponsored by:

Winner: The Open University - The Open University's Social Media Engagement Team

Highly Commended: County Durham and Darlington Fire and Rescue Service  - CDDFRS Communications Team

 

MARK HANSON AWARD

Seonaid Heeps, Social Media Lead, Brand Scotland

 

BEST SMALL AGENCY

Sponsored by:

Noise Media Group

 

BEST IN-AGENCY TEAM

Jungle Creations

 

BEST LARGE AGENCY

the tree