2017 Shortlist

Best Use of Twitter

360i Europe & Lidl - The Lidl Social Price Drop

ITV Creative - ITV - '1 in 2 Million'

National Farmers' Union - #glyphosateisvital

One Minute Briefs

OST Marketing & Supermalt - Supermalt the UKs number one malt drink

SEMrush - Easter Egg Hunt

Tangerine Communications & Andy Thompson, Head of Social Media Iceland Foods - #PowerOfFrozen

Tata Consultancy Services, Formative Content & FleishmanHillard - #DigitalEmpowers

UM/Mediabrands Society, The Corner & Fuller's - London Pride #WhenItRainsItPours

 

Best Use of Facebook / Instagram

Hope&Glory & STRIPPD - #pimpmyprotein - Creating a Cult Brand

Hope&Glory & Virgin Active - We've Got a Workout For That

MSIX & TalkTalk Group - A telco-first advertiser to bring a cohesive approach to social & user experience

PerformicsStarcom & Samsung Mobile - Samsung Galaxy S8 Launch

Red Consultancy & Bayer - @DangerousSnail25 has a secret....

Tangerine Communications & Andy Thompson, Head of Social Media Iceland Foods - #PowerOfFrozen

Vision Express - #LookSharpforRb

Weber Shandwick & Virgin Atlantic - Kiss & Fly

 

Best Use of Youtube

Kindred Agency & NCS - Change Your Summer

Mischief & National Trust - The Joy of Sticks

Mischief PR & The Football Association - #CupStory

OneChocolate & PLAYMOBIL UK - Setting Engagement Targets Ablaze with London Fire Brigade

Tata Consultancy Services, Formative Content & FleishmanHillard - #DigitalEmpowers

 

Best Use of Snapchat

The Economist - The Economist on Snapchat

Mediabrands Society, Proximity London & The Economist - The Snap Election

 

Best Blog

GreatDrams.com & Greg Dillon - One-mans mission to experience share and inspire everything thats great about premium food and drink

Tata Consultancy Services & FleishmanHillard - #GenerationDirect

Tata Consultancy Services, Formative Content & FleishmanHillard - #DigitalEmpowers

                                      

Best Audience Engagement Campaign

Citigate Dewe Rogerson & Direct Line for Business - Grand National video

Cubaka & Clipper Teas - Tea Inspired Lyrics turning audience creativity into content that sings!

Cubaka & Whole Earth Foods - #FuelGood - mobilising an audience behind positive change.

Hope&Glory & adidas - Facebook Womens Workouts

Smart Energy GB & AMV BBDO & PHD - The Gaz & Leccys

Tangerine Communications & Andy Thompson, Head of Social Media Iceland Foods - #PowerOfFrozen

The Open University - The Open University's #iwas Campaign

Weber Shandwick & ActionAid UK - #BrutalCut

 

Best Social Influencer Campaign

1000heads & Carphone Warehouse - Chicken Connoisseur meets the S8

Cirkle PR & HiPP Organic - Moments that Matter

Connects & Shop Direct/Very.co.uk - #LiveMore SS17

Cubaka & Whole Earth Foods - #FuelGood - Inspiring positive change with brand superstars.

Hope&Glory & STRIPPD - #pimpmyprotein - Creating a Cult Brand

MediaCom North Group & Missguided - #The NaughtyList

Mischief & The FA - Cup Story Using YouTube to make fans the hero of our story

Tata Consultancy Services, Formative Content & FleishmanHillard - #DigitalEmpowers

Weber Shandwick & ActionAid UK - #BrutalCut

 

Innovation

Instabear & Nestle - SnapBack for #SMABabyMoments

MediaCom North Group & New Balance - My Toughest Opponent

Tata Consultancy Services & FleishmanHillard - #GenerationDirect

Tata Consultancy Services, Formative Content & FleishmanHillard - #DigitalEmpowers

That Lot & B&Q - Canopy & Stars at Crane 29

UM/Mediabrands Society, The Corner & Fuller's - London Pride #WhenItRainsItPours

 

Low Budget Campaign

Cowbrough Communications & Scottish Huntington's Association - Writing out of the HD shadow

Cubaka & Clipper Teas - Tea Inspired Lyrics turning audience creativity into content that sings!

Cunning Plan Marketing & Hallmark Hotels - Hallmark Hotels Pet Weddings

Dewynters & Bat Out of Hell (the Musical) - Launching Bat Out of Hell onto the Manchester Stage

Hampshire Fire and Rescue Service - #INeedMySpace

MediaCom North Group & Co-operative Funeralcare - Flexible Funeral Planning

Mischief PR & Vodafone - Safer Internet Day

Outwrite PR & Jones Bros Civil Engineering - Engineering a career in construction

Spirit Media & Storm Models - #STORMPHOTO

 

High Budget Campaign

MediaCom North Group & New Balance - My Toughest Opponent

Mindshare UK & Marks and Spencer - Marks & Spencer Spend It Well Summer

MSIX & TalkTalk Group - A telco-first advertiser to bring a cohesive approach to social & user experience

Tata Consultancy Services, Formative Content & FleishmanHillard - #DigitalEmpowers

 

Best Use of Social Media – Entertainment

Dewynters & Bat Out of Hell (the Musical) - Launching Bat Out of Hell onto the Manchester Stage

EchoMany & 20th Century Fox - Theatrical launch of Alien Covenant

ITV Creative - Love Island - 'Chastity Island'

ITV Creative - Love Island - 'Dolled Up'

 

Best Use of Social Media – Finance

Citigate Dewe Rogerson & Direct Line for Business - Grand National video

Joint & TSB - The Plusness Experiment

 

Best Use of Social Media – Retail

Sponsored by

1000heads & Carphone Warehouse - Chicken Connoisseur meets the S8

360i Europe & Lidl - The Lidl Social Price Drop

Hope&Glory & adidas - Facebook Womens Workouts

MediaCom North Group & Missguided - #The NaughtyList

Mindshare UK & Marks & Spencer - Marks & Spencer Spend It Well Summer

Tangerine Communications & Andy Thompson, Head of Social Media Iceland Foods - #PowerOfFrozen

That Lot & B&Q - Bringing the store to your social feeds

 

Charity / Not for Profit Campaign

Ayima - Macmillan's World's Biggest Coffee Morning

Combat Stress & Purpose - #22PushupChallenge

University of Central Lancashire with Mediacom North - Open Days Campaign

Mindshare UK & Marks & Spencer - Marks & Spencer Plan A

Mischief & National Trust - The Joy of Sticks

Vision Express - On the road to good eye health Vision Express Vision Van

Weber Shandwick & ActionAid UK - #BrutalCut

Weber Shandwick & UNICEF - #EmergencyLessons

 

Best Social Media Campaign

Cirkle PR & HiPP Organic - Moments That Matter

Cubaka & Whole Earth Foods - #FuelGood - flexing social for healthier living.

Dewynters & Bat Out of Hell (the Musical) - Launching Bat Out of Hell onto the Manchester Stage

Hampshire Fire and Rescue Service - #INeedMySpace

Hope&Glory & adidas - Facebook Womens Workouts

Orbital Media & TEVA - Sudocrem - Sudocrem's Would You Rather global campaign

Tata Consultancy Services & FleishmanHillard - #GenerationDirect

Tata Consultancy Services, Formative Content & FleishmanHillard - #DigitalEmpowers

 

Best Strategic Use of Social Media

Access & Curlformers by Hair Flair - Curlformers Real Girls With Healthy Curls

Born Social & Backyard Cinema - Winter Night Garden

Diva Creative & Rail Delivery Group - PlusBike

Extreme Creations & Nisa Local - One Year to Become an Industry Leader for Social Engagement

Mischief PR & The Football Association - #CupStory

MSIX & TalkTalk Group - A telco-first advertiser to bring a cohesive approach to social & user experience

Tangerine Communications & Andy Thompson, Head of Social Media Iceland Foods - #PowerOfFrozen

The Economist - Social Media Strategy

 

Best Integrated Campaign

10 Yetis Digital & Lee Kum Kee(Europe) - Lee Kum Kee and Ching-He Huang's Hot Off the Wok

Hope&Glory & Virgin Active - We've Got a Workout For That

Mediabrands Society & TGI Friday's - Integrating search and social to make it the best TGI Christmas ever

OneChocolate & PLAYMOBIL UK- Setting Engagement Targets Ablaze with London Fire Brigade

Tata Consultancy Services, Formative Content & FleishmanHillard - #DigitalEmpowers

The Economist - The Economist World Ocean Summit

Vision Express - On the road to good eye health Vision Express Vision Van

Weber Shandwick & ActionAid UK - #BrutalCut

 

Best Use of Paid Social

Adaptly, KFC & Blue 449 - KFC Facebook Dirty Louisiana Burger Campaign

agency2 & Hillarys - An exceptionally successful Facebook Advertising campaign for Hillarys

Ayima - Macmillan's World's Biggest Coffee Morning

Born Social & Backyard Cinema - Winter Night Garden

Dewynters & Bat Out of Hell (the Musical) - Launching Bat Out of Hell onto the Manchester Stage

Mediabrands Society & Disney Store - Making Christmas Magic

Mindshare UK & Marks & Spencer - Marks & Spencer Spend It Well Summer

MSIX & TalkTalk Group - A telco-first advertiser to bring a cohesive approach to social & user experience

Tata Consultancy Services, Formative Content & FleishmanHillard - #DigitalEmpowers

 

Mark Hanson Award

Chris Adams, VP of Consumer Social & COO, The Honey Partnership

Christopher McKay, Social Media Manager, Hillarys

Harry Hugo, Co-Founder, Goat

Jordan McDowell, Senior Social Media Manager, Co-op

Matt Linstead, Social Marketing Manager, 360i Europe

Megan Howlett, Communications and Marketing Assistant, Barnsley Council

Yujin Ee, PR Officer, Nicholsons Chartered Accountants

 

Best In-House Team

Co-op's Social Media Team

ITV Creative Social

Monkton

South Yorkshire Police Engagement Team

Vision Express PR and Social Media Team

                                       

Best In-Agency Team

Social at MediaCom North

Tangerine Content Team

 

Best Small Agency

Connects

the tree

 

Best Large Agency

33Seconds

Battenhall

Born Social

That Lot

The Honey Partnership

 

Social Media for Good – Special Recognition Award

To be announced on the night